I have this strange feeling that all of this degi-information getting out on the web (videos, music, etc.) is going to draw a large following eventually. The media will bill it as a sort of, "science fiction meets counter culture thing".
Bill is basically master minding a beautiful broad scale marketing technique. I know it is not his intention for dollar signs, just an interest in venues for communication and access. With every video, song, site, etc. that goes up through his and his helper's efforts we get closer to plunging over the 100th monkey mark.
I would look into marketing if I were William Speers. You are a genius at it and you do it for the love of it. Just the few things you mentioned adding to our catering site in passing are more than we got from a professional internet marketer, who has authored a few books.
I think we should all thank Bill for his efforts in creating and maintaining what I think will prove to be a huge harvest for the sake of goodness.